A few years ago a line of limited edition lip colors by L’Oreal jumped into drugstores and quickly sold through. They were called Le Matte & La Lacque Lipcolor Sticks. I became obsessed because the colors were great, super pigmented and incredibly easy to wear. The matte colors were truly matte but didn’t dry out and felt super light while the lacque colors were beautifully glossy without being sticky or goopy. I bought all of the matte ones and a few of the lacque sticks before they were gone forever.BUT in the last few weeks L’Oreal has released 10 new shades in another run of the Le Matte & La Lacque lipcolors! I’m truly puzzled by why they didn’t do this sooner or didn’t re-stock the original run of colors since they were fantastic and well-liked. Hopefully this is only the beginning and they keep releasing new shades like they do their other lines of lip colors.
I haven’t been able to buy them all and swatch them yet because a) It’s expensive and b) I have a bunch of other products that are very similar in color so I can’t justify to myself why I need another matte red lipstick when I already have 5.
If you are looking in-store I would do a little hunting since they are usually not added into the wall of branded products. Look for a stand up display somewhere.