The year’s biggest novelty trend cannot be tamed.
The biggest trend in jewelry, apparel, home goods, party supplies, and even hair accessories is none other than the manliest accessory of all – the mustache.
Though women spend considerable time and money to avoid wearing one on their face mustaches are all over women’s clothing and accessories from some of the trendiest brands. On London and New York based social e-Commerce site Shopcade you can see mustache products from Forever 21, ASOS, and Urban Outfitters garnering dozens of ‘wants’ and comments from users of all ages. A simple search of the word “mustache” will bring you hundreds of products from ice cube trays to planters to fine jewelry.
But why are mustaches so trendy?
A journalist with The Daily Texan asked that question last year and got a cerebral answer that leaned heavily on an evolving mustache-less society after the Industrial Revolution.
But novelty trends rarely come from such a thoughtful place.
The origin of the mustache trend itself comes from – you guessed it – hipsters. Hipsters are that ever-present counter culture that will do anything to be constantly countering culture.
Over the past few years hipster males have been adding retro mustaches to their flannel, unkempt, beanied looks. Hipster subculture has been using the handlebar mustache as a visual irony. The mustache is associated with a certain time in history, a time of finely tailored suits, brandy and cigars: when manliness was not gauged by the size of one’s biceps or truck but by the artistically molded hair on his face.
Certainly no one in today’s modern, clean-shaven society would be rocking a waxed handlebar mustache seriously. Thus enter the hipsters.
But what we all took from the rise of the hipster ‘stache is that they are just silly, plain and simple.
And silly sells.
From big retailers to smaller designers and crafters mustaches have become a business model, and a successful one at that. People are buying products emblazoned with mustaches because they are whimsically dated, an exaggerated piece of the past.
Jennifer Densing’s shop, I’m Seriously Joking, features mustaches on everything you can think of including party favors, baby clothes, and even larger than life car decals. With nearly 2,000 sales on her handmade goods since opening less than two years ago Densing has turned fake mustaches into a real living.
“I think by having the mustache image on so many products it’s a fun way for people to express their quirky and humorous side!” Densing said. “Whether it be on their cars, pacifiers, cupcake toppers etc. I’ve always tried to find the humor in life and love the joy that comes from making someone laugh!”
Shelby Robinson, owner of BeBop Props, also took that quirky trend and ran with it incorporating a variety of retro ‘staches into her photo booth prop designs.
“The second they started modeling for photos, they cut loose, spoke in different voices, laughed a lot and basically acted super silly. It was magic the way the atmosphere changed because of a piece of card stock glued to a stick!” she said. “I knew the props would dress up folks’ pictures, but I didn’t know how good it would make them feel. That’s what sold me and I quit my full time corporate job to spread the love of the ‘stache.”
On Shopcade two of the biggest ‘stache suppliers is the trendy Forever 21 and Urban Outfitters. There you can find finger ‘staches, mustache pillow covers, wrapping paper, bandages, mugs, clocks, hangers, belts, ice cube trays, mint tins, tees, dresses, pants and so much more.
So get growing! Find dozens of unique, quirky, and fashionable mustache items in a list specially curated by Shopcade to quench the thirst of its mustache-crazy trendsetters.
“Everyone should be able to rock a fake mustache,” Robinson said. “Not just guys who can grow them out.”